„Trade inspires us everyday to try out something new“
This is the current statement -among other benefits- which has driven the Richrath brothers and resulted in a joint pilot project in food retailing. In Köln-Klettenberg, in one of the 12 REWE stores of the Richrath brothers, customers can connect to the REWE-Richrath free-wifi-service using their own smartphones or the iPads installed in the store.
In this pilot project the following services have been realized:
• current sales, dealer- and productinformation as images, and videos
• QR codes on the shelves give the customers the possibility to receive additional information and advice on a specific product straight on their smartphone.
• Dates of wine seminars can be booked directly and sent by mail to the customer-
• Brochures or advisory information can be sent as a PDF via email.